HOW MARKETING CAN MOVE WITH HUMAN NATURE
A series of educational, inspirational, and actionable modules that explore how brands can better align with the way people really think and decide. Grounded in behavioral science, each one reveals how to design marketing that feels intuitive, relevant, and effective — by flowing with human nature, not against it.
Ready to rethink how marketing works? Dive right in.
MAY’S DEEP DIVE: ACTION BIAS
Action Bias is our instinct to do something to feel in control, even if doing nothing might actually be better.
We’ve all been there…ever refreshed a slow-loading website (essentially setting you back to square one?)
Marketers can tap into this innate urge for movement by offering micro-commitments: small, easy actions that build momentum toward bigger behaviors.
They seem simple, but they’re super powerful. They mentally prime our minds to keep going, to follow through.
Specifically:
Encourage consumers to answer a quiz, set a reminder, watch a preview, or send to a friend.
Even better – get them to feel ownership by saving a product to a wish list (#lossaversion).
Key Takeaway: The first small action tips the first domino and the rest follows through natural momentum.
