ALIGNING EXPERIENCES TO INSTINCTS
Athletes call it being in the zone.
Artists and musicians call it getting lost in the work.
Flow is full immersion with zero resistance—where action is effortless and everything just feels so right.
Brands can bestow this experience to consumers - offering experiences that are intuitive, and satisfying - when these interactions work with human instincts and subconscious shortcuts. They ride our momentum, not
FLOW DEEP DIVES : HOW TO HARNESS HUMAN INSTINCTS
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ACTION BIAS
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Build it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.