https://www.jackiemm.com/but-why-tho daily 0.75 2026-11-12 https://www.jackiemm.com/but-why-tho/cognitivedissonance monthly 0.5 2025-01-14 https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/e709de7f-0f35-479f-a346-ba464938ceb3/Dissonance+.jpg The Decision Directive - LITTLE LIES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jackiemm.com/but-why-tho/socialproof monthly 0.5 2023-07-17 https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/e6089e0a-2b60-438f-b73c-05474411d050/Social+proof+Header.jpg The Decision Directive - THAT’S WHAT FRIENDS ARE FOR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jackiemm.com/but-why-tho/scarcityeffect monthly 0.5 2023-06-29 https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/029bcc32-1285-4993-b8d3-899b762eabfc/Scarcity+Effect.jpg The Decision Directive - HUNGRY EYES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jackiemm.com/but-why-tho/action-bias monthly 0.5 2023-06-16 https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/85379207-4cbe-4cb1-b422-938648909cd2/ACTION+BIAS.jpg The Decision Directive - TAKE THE TIME - DO IT RIGHT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jackiemm.com/but-why-tho/mere-exposure-effect monthly 0.5 2023-06-08 https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/f045d1cf-f45c-44dd-8232-b1e5c9e293a3/Mere+Exposure+Effect The Decision Directive - TIME AFTER TIME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jackiemm.com/but-why-tho/picture-superiority-effect monthly 0.5 2023-06-08 https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/6d3b8b32-579c-473a-9f19-7fdde647053c/PICTURE+SUPERIORITY.jpg The Decision Directive - HARD TO SAY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jackiemm.com/but-why-tho/curse-of-expertise monthly 0.5 2023-06-08 https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/f4ca88fe-6a03-462b-827d-efd94166e04d/Curse+of+expertise The Decision Directive - LAND OF CONFUSION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jackiemm.com/but-why-tho/choice-overload monthly 0.5 2023-06-08 https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/ec91be1c-4f9f-480c-b703-c329b1b208a6/CHOICE+OVERLOAD.jpg The Decision Directive - I CAN’T GO FOR THAT - NO CAN DO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jackiemm.com/but-why-tho/in-group-bias monthly 0.5 2023-06-08 https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/04742ee4-51ac-464b-af60-c8b95a1404ec/IN+GROUP.jpg The Decision Directive - UP WHERE WE BELONG - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jackiemm.com/but-why-tho/ziegarnik-effect monthly 0.5 2023-06-08 https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/07e70835-38b5-4660-8750-c1b11151f972/image-from-rawpixel-id-39050-jpeg.jpg The Decision Directive - DON’T FORGET ME WHEN I’M GONE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jackiemm.com/but-why-tho/halo-effect monthly 0.5 2023-06-08 https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/16820ceb-b063-40f4-a716-6266dc54b519/image-from-rawpixel-id-86071-jpeg.jpg The Decision Directive - IF YOU DON’T KNOW ME BY NOW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jackiemm.com/but-why-tho/ikea-effect monthly 0.5 2023-06-08 https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/02f4abb0-2e64-48e6-9082-2362ed3bccff/IKEA+effect.jpg The Decision Directive - SHE WORKS HARD FOR THE MONEY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/c8c6c8a5-57ed-4c4b-ba0a-e7bd5a56c664/SomeeCards.png The Decision Directive - SHE WORKS HARD FOR THE MONEY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jackiemm.com/but-why-tho/familiarity monthly 0.5 2023-06-08 https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/d984fac2-8502-48dd-9efc-1efe15176ed8/image-from-rawpixel-id-2311365-jpeg.jpg The Decision Directive - ALWAYS SOMETHING THERE TO REMIND ME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jackiemm.com/but-why-tho/availability-bias-recency monthly 0.5 2023-06-08 https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/99ea556f-69f2-4cb0-8f04-13f0cd482c36/RECENCY.jpg The Decision Directive - YESTERDAY’S SONGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jackiemm.com/but-why-tho/psychological-reactance monthly 0.5 2023-06-07 https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/d96c1e59-2575-49ff-a2c6-90688c3a9dab/REACTANCE.jpg The Decision Directive - THE SAFETY DANCE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jackiemm.com/but-why-tho/lossaversion monthly 0.5 2023-06-07 https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/4ce7dc4c-9594-4eb4-88cb-e06af88aacbe/Loss+Aversion.jpg The Decision Directive - WE BELONG TOGETHER - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jackiemm.com/but-why-tho/morallicensing monthly 0.5 2023-06-07 https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/91a0d8f2-240f-4d31-bc2b-ce9b94ed6968/MORAL+LICENSE.jpg The Decision Directive - GUILTY PLEASURES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jackiemm.com/but-why-tho/endowment monthly 0.5 2023-06-07 https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/471f1e6e-aa34-4d7f-9db5-61e1df093903/image-from-rawpixel-id-27153-jpeg.jpg The Decision Directive - GOT A HOLD ON ME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jackiemm.com/but-why-tho/confirmationbias monthly 0.5 2023-06-07 https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/15157006-2cb9-4906-9f8c-a25b15a1cfaf/CONFIRM+BIAS.jpg The Decision Directive - I’M ALRIGHT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jackiemm.com/but-why-tho/ambuityeffect monthly 0.5 2023-06-07 https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/ce0b67a9-b30b-41e8-9b2a-e71d1fc4c209/image-from-rawpixel-id-895130-jpeg.jpg The Decision Directive - IS THERE SOMETHING I SHOULD KNOW? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jackiemm.com/home daily 1.0 2026-11-11 https://images.squarespace-cdn.com/content/v1/636abc1e4995e10168f2b795/eeef6024-3faa-44b3-9ffb-54e71bdd1d9e/ChatGPT+Image+Nov+11%2C+2026%2C+12_36_23+PM-1.png